Logo Registration

Why Logo?

A logo is basically a design which represents the company’s product or services which can be used on its products or printed material like business’ stationery (envelopes, letterhead, etc.), branding and advertising materials, business cards that is being used by company or person.

The logo may be a design only, a design with letters or words, or a design consisting simply of stylized words or letters. In other words, logo is simple pictorial, typographic, or even a combination of both. On the other hand, some logo consist only of letters or words without any design, then such kind of mark shall not be considered as valid logo.

What are the attributes of perfect logo?

• Logo should be elegant, precise , catchy and easy to remember by the stakeholders
• A logo design must consist of colors, sketch lines, words, text or unique design.
• Logo should not conflict with any of the community or religious name; or any geographical name or any already registered trademark.
• Logo should not consist of any of the adultery or offensive word.

Steps involved in Logo Registration Process

1. TRADEMARK CLASIFICATION
• The first step and key element for Trademark registration is appropriate Trademark classification of class which is related to particular goods or services. We will help you to choose the correct class under which your product/ service falls. All the products & services are classified in total 45 classes by the Trademark Registry.
• All the 45 classes are broadly divided into 3 categories.
o Manufacturing: Class 1 to 34
o Trading: Class 35
o Services: Class 35 to 45

What are the reason for Trademark Classes?
The reason for the trademark classification is to specify which goods or services are covered under particular class.
• For example, if any person / entity is selling furniture with the brand name of ‘ABC’, then it will be covered under class 20 and applicant will file the application under the same class which is related to furniture goods. On the other hand if any other person/entity uses the mark “ABC” for medicines, then that is also allowed to use the mark “ABC” because medicines falls under different TM Class 5. This concludes different owners can file trademark application under the different classes for the same brand name used by them.
• There is an exception that if the mark is well-known mark and even this mark come under only one class, yet another person/entity if wish to use well-known marks then that person/entity has to take prior permission of well-known mark’s owner.

2. TRADEMARK SEARCH
After identifying the relevant class for trademark, then search will be taken with consideration of following points:
• It should not similar to an existing name on record of registry
• It should not be a well known or generic term like "Music" or "Furniture"
• It should not be deceptive or misleading people
• It should not contains bad or offensive words
• It should not use words like Government or President or other well-known personalities

3. TRADEMARK APPLICATION FILING
For the purpose of trademark filing ,we will prepare the authorization letter first with the help of documents submitted by you. This gives us the authority to make the trademark registration on your behalf and then we proceed with the submitting of application to the Registrar of Trademarks. Once the application is submitted,TM receipt is provided and you will get the right to use the ™ symbol.

4. EXAMINATION REPORT
After filing of application ,the examiner checks the application and issue the examination report. In case the Trademark Examiner finds that the mark is identical or similar to an existing trademark then examiner will issue a notice of objection. The objection raised must be replied within 30 days.

5. OBJECTION REPLY(IF ANY)
In case your trademark application is objected by the Trademark Examiner, The reply filed will be examined by the Trademark officer in accordance with certain guidelines and procedures. The trademark officer might accept or reject the application as per his/her own discretion.

6. TRADEMARK HEARING (IF ANY)
On submitting the reply to the notice, a Show cause Hearing date may be allotted to the applicant for presenting the proof of use and submit arguments for registration of the mark before the Registrar of Trademarks.

7. ADVERTISEMENT IN JOURNAL
The trademark application once accepted by the registry, then it will be publish in the trademark journal for period of 4 months.

8. AWAIT FOR OPPSITION (IF ANY)
During the period of 4 month of trademark publishing, the general public is having right to oppose the brand and if during that period , it is not opposed by anyone then trademark will be register.

9. ISSUE OF TRADEMARK CERTIFICATE
Once the trademark is registered, the certificate of registration of trademark is provided by registry online. From the date of registration, the applicant is having right to use ® with their brand or logo.

10. TRADEMARK RENEWAL
The validity of trademark is 10 years which can be renew before expiry of ten years by applicant.

Eligibility & Requirements

A trademark application can be filed by any person or by legal entity ( private firms, individuals, companies, LLP’s, or NGO’s).It does not required to be Indian citizen or Indian Business and hence any foreign national or foreign entity can also apply for trademark registration in India without fulfilment of any other requirement.

• In case of an individual, TM application will be filed on the name of Individual.
• In case of joint owners, TM application will be filed in the name of both the joint owners and both will be brand owner after registration.
• In case of proprietorship firm, the proprietor alone or proprietor with the name of firm can be applicant for TM Application.
• In case of LLP, the trademark application will be mandatory made in the name of LLP only.
• In case of a company, the application must be filed on the name of Company only.
• In case of NGO, The Trademark applicant will be NGO itself.

*In the case of NGOs, LLP’s or companies, it has to filed in the name of the concerned business.

Document Required for Logo Registration

• Soft copy of Logo (if Applicable)/ TM application can be filed for Word mark without logo.

• For Individual:
  • Aadhar Card
  • PAN Card
  • Mobile number and mail address
• For Proprietorship concern:
  • Aadhar Card of proprietor
  • Pan Card of proprietor
  • Any one registration document of proprietorship firm (Shop establishment license, GST Registration, Trade license, MSME certificate)
  • Mobile number and mail address
• For Partnership concern:
  • Aadhar Card of authorized partner
  • Pan Card of authorized partner
  • Pan card of partnership firm
  • Partnership deed
  • MSME certificate of partnership firm (50% relief in government fees)
  • Government fees without MSME would be Rupees 9000/-.
  • Mobile number and mail address of authorized Partner
• For Company /LLP:
  • Aadhar Card of Authorized Director /Authorized Designated Partner
  • Pan Card of Authorized Director /Authorized Designated Partner
  • Certificate of Incorporation
  • Pan card of company
  • MSME certificate of company (50% relief in government fees)
  • Board resolution of company
  • Government fees without MSME would be Rupees 9000/-.
  • Mobile number and mail address of Authorized Director /Authorized Designated Partner

Benefits of Trademark Registration

• Credibility - A registered mark is an intangible asset for the business and it creates building up trust, reliability, quality, and goodwill in the minds of stakeholders.
• Business Opportunity - It provides a Business Opportunity to expand the business with the registered mark and gives unique identity in the market when it compared to other competitors especially to sell it on online platforms like Amazon, Flipkart, any e commerce business etc.
• Legal Protection cover - The registration of trademark gives the legal protection in the law from the person like copycats. If, by chance, someone tries to use your mark, you can file an opposition case against them for financial damages. you can take up the issue legally and sue them
• Unique Identity - The registered mark gives the better identity and good recognition in the market and customers will identify a product or service only with the brand name or logo. A unique and distinctive logo immediately grabs the attention of your customers.
• Intangible asset - The registered trademark creates valuable asset in the business which can be commercially contracted, sold and franchised to other person or any entity.
• Loyalty - A recognizable business logo/ Brand name builds brand loyalty as your business grows and it becomes familiar/popular in a large number of consumers. This popularity creates the impression that your brand is trustworthy and reliable.